Street Beat opens 2 new cities – Orenburg and Kemerovo. Together with the new stores, the total number of outlets in the chain has grown to 70.
The spaces are designed in a new concept. The area of shops is 352 square meters in Orenburg, in Marmelad shopping center, and 287 square meters in Kemerovo, in Laplandia shopping center. The design is done in Street Beat’s signature graffiti-style tag mural on gray concrete. Street art artists from the ZUK team, who were responsible for the appearance of the brand’s spaces in Kazan, Irkutsk and other cities, decorated the stores. The new stores use new lighting with a focus on key products.
The opening of new Street Beat stores in Orenburg and Kemerovo became part of the company’s regional expansion strategy. Along with offline points, customers get the option of same-day delivery of goods within the city, next-day delivery for residents of neighboring settlements and pickup.
Street Beat is a chain of multi-brand stores, which presents shoes, clothes and accessories of world sports and lifestyle brands, as well as its own brand – STREETBEAT