Fashion house Victoria Andreyanova together with Sanan Hasanov, former creative co-director of Ushatava, created a new collection for the autumn-winter season 2024/25.
Since the end of last year, the designer has been working with the fashion house as a creative consultant. The collaboration is expected to last several seasons.
Drawing. As part of the collaboration, the brand’s website was also updated – now things can be purchased in the form of capsules.
In addition, a change in social media strategy is planned. The business model is also being revised – the brand is moving from wholesale to retail. Yes, the Victoria Andreyanova salon-atelier at the Sheraton hotel has already been turned into a boutique, the fashion house also wants to return the historic boutique at 19 Petrovka Street.