After the pandemic, which hit big catering companies hard, small players entered the market, opening monoconcept companies in the street food niche. Now “street food” is one of the most promising areas for earning. But here it is important to understand the nuances of each format of the institution in order to quickly (in less than two years) pay back the investment in the product. In what formats is the street food business currently represented and what should the owner consider?
Pancake
The pancake product is inexpensive and easy to prepare. Food cost of the pancake itself is literally a few rubles, but the filling is expensive. But it is not much needed, the filling can be very different and it can be purchased in large quantities at once. The price of the pancake is obtained somewhere 60 rubles.
However, the peak demand for this product has already passed 10 years ago. Now the pancake market is at a stage of stagnation, you won’t surprise anyone with pancakes. Despite the small flat-rate fee when buying a franchise (70-390 thousand rubles), the profit is also small – from 100 to 250 thousand rubles.
Therefore, the pancake format cannot be called promising now.
Bakery
The bakery market, like pancakes, experienced a boom in 2014. But now you won’t surprise the consumer with fragrant bread and hot pastries, the competition is very high.
The profit of the bakery depends strongly on the turnover and varies from 80 thousand rubles. up to 1.5 million rubles, and the investment payback period is from 3 to 26 months. Of course, location, assortment, marketing, and target audience will play a role here. The average check of a bakery at a student dormitory will never be higher than the average check of a bakery at a large apartment complex.
Shawarma
The shawarma market is already established, no one needs to tell you what kind of product it is. People eat shawarma more often than the same pancakes.
Assortment is important in this establishment format. If you have 15 types of shawarma, then the consumer can come to you 15 times to try different fillings. Naturally, if the quality of the product is at the highest level.
However, shawarma has a high food cost – from 42%. If you have experience, it can be lowered, but not lower than 36%.
In addition, the taste of shawarma is greatly influenced by the nuances of preparation: the size of the cut, the amount of sauce, the freshness of the product. Therefore, the human factor, which is difficult to manage, also plays a role here. The cook did not do as usual – the customer is not satisfied.
According to the numbers: payback of shawarma is from 2 to 36 months, profit from 100 to 990 thousand rubles, investment from 175 thousand rubles. up to 21 million rubles.
Hot dog
Hot dog is a classic street food format. The technology is as simple as possible: cook sausages, put them in a bun, pour mayonnaise, sauce, mustard, and you’re done.
The product is prepared quickly, the equipment and premises do not require large investments – 150 thousand rubles will be enough. Profit from 80 to 700 thousand rubles.
For a hot dog, it is important to choose sausages correctly. On the one hand, they must be tasty so that the consumer returns again. On the other hand, expensive sausages will greatly increase the food cost. So it’s important to find quality at a reasonable price.
In order for hot dogs to stand in line, you need to choose the right location for the outlet. The place should be busy. Shopping centers, markets, places of rest, parks, stations, business districts, places near universities are ideal.
In general, this is an easy-to-organize format that does not require large initial capital.
Burger
Burgers have a very high food cost – an average of 46%. That’s why burgers cost plus or minus 500 rubles.
The price of a burger immediately limits the number of consumers, and nothing can be done here. The taste of the product should be such that people come to you for burgers. And the taste should be consistently steep.
Competition in the burger market is very high, and the audience segment is narrow. You have to invest money in marketing, which means you need a pillow in your pocket.
It should also be taken into account that the product itself has limitations on the number of flavors. Several types of meat, sauces and cheese and degree of browning. That’s all.
You need to know how to cook a burger not only deliciously, but also to assemble and pack it beautifully. That is, there will be dependence on personnel.
On the other hand, the investment required for the opening is small – from 200 thousand rubles. Profit from 50 thousand to 1.5 million rubles. Not bad.
Viral user content helps promote a burger joint. But it is necessary to carefully select occasions for it.
pizza
The pizzeria mainly earns from delivery, its profitability is about 30 percent.
To make a point, you need to have good traffic. So, we will have to diversify the assortment at the expense of other dishes and work on trust and recognition.
Good results in this segment in Dado Pizza.
The margin is high, but most of it is “eaten” by the staff. Plus, a lot of electricity is wasted.
The profit of pizzerias varies from 50 thousand to 2 million rubles. Payback from 20 to 36 months.
Coffee
Coffee is the largest street food format, accounting for 21% of the entire market.
People drink coffee often and a lot. And throughout the day. Cafes with breakfast are in high demand, which means that a full-fledged kitchen is required.
Location and pricing policy are important for a cafe. If you opened in a business center, then the price of coffee can be made higher. But it is possible to attract a client in a residential area at low prices.
The payback of the coffee shop is up to 30 months, and if it is a “coffee to go” format – up to 24 months.
Profit:
- coffee shop – from 130 thousand to 1 million rubles,
- coffee point – from 10 thousand to 150 thousand rubles,
- coffee with you – from 10 thousand to 1 million rubles.
Chabureks
Chaburek is a dish familiar to most people from childhood. Hearty, prepared quickly. You can vary the flavors. It’s always a menu locomotive.
Food cost chaburek 30%, markup 342%. Investment in one point is required from 970 thousand rubles. It can be opened in 6 weeks.
It is important for chuburychnya to be attractive and bright, so that the product is not associated with thick station chubureks in cellophane. With good marketing, you can earn from 500 thousand rubles.
What can be concluded?
Shawarma restaurants, coffee shops, chuburiki restaurants, and hot dog outlets look the most promising now. They will continue to capture the market. However, depending on the city, other formats can “shoot”.
If you don’t want to build a network, you can count on 100-200 thousand rubles of profit per month. But the more points you open in the city, the higher the recognition and the average revenue per point.
When choosing a format, bet on the uniqueness of the business model and the quality of the product. It must be prepared quickly, the processes must be sharpened and painted, like on an assembly line.
Determine the target audience, conduct an analysis and choose the most convenient location. Develop a menu that will best meet your customers’ requests, the region and the seasons.