Outsourcing is a convenient modern solution for cost optimization and efficiency control

Outsourcing is a convenient modern solution for cost optimization and efficiency control

The very term “outsourcing” came from two English words: outside – outside, outside, source – Source, both literally and figuratively. If the business something outsources, he assigns to an external company the work front that was previously assigned to his own employees. Let’s take a look at the pros and cons of this approach, the … Read more

How Buzzers Invest: What’s at Risk for the TikTok Generation?

How Buzzers Invest: What’s at Risk for the TikTok Generation?

While older generations spend months analyzing financial statements, buzzers enter the market with a risk: why buy company stock when you can invest in NFTs with cats and cryptocurrency? But don’t underestimate these investors who grew up with the Internet in their hands. Behind the memes and apparent recklessness are principles and strategies. The numbers … Read more

how to build an education program for digital specialists

how to build an education program for digital specialists

In the world of digital technology, new tools, algorithms and approaches emerge every day. Along with the development of the digital sphere, the system of training specialists is also changing: from traditional higher education and advanced training courses to online platforms and immersive learning. At the same time, the labor market, and the digital industry … Read more

features of working with the target audience in the production of products for health professionals

features of working with the target audience in the production of products for health professionals

In order to successfully bring a product to market, it is important to study potential customers in detail, especially when it comes to a specific segment such as products for fans of healthy nutrition and healthy lifestyles. The health food market is growing, but the target audience consists of completely different groups, with different interests, … Read more

Reading the media, working in the fields and ChatGPT: how an IT market analyst works

Reading the media, working in the fields and ChatGPT: how an IT market analyst works

The market is constantly changing and it has become critical for product IT companies to keep their finger on its pulse. Market analysis allows you to create successful products and look for promising niches for business development. In Russia, hundreds of new IT products enter the market every year. The departure of foreign companies creates … Read more