Traditional management methods are dying. A lot of agreements and bureaucracy, the goal of “overtaking the competitor” and KPIs hardly motivate the teams. Now, leaders come to the corporation with big evolutionary goals, without which it will be difficult for large and medium-sized businesses to work with customers. The top managers of Sber Corporation are actively announcing the introduction of a new human-centered approach, the press service of the University of Evolution reports.
Companies have gone from an economy of scarcity to an economy of abundance, when market competition required listening to the needs of the customer. That’s when a new approach of customer-orientedness appeared: it is necessary to focus on what the buyer wants. Now this is not enough, and the business must deeply study the consumer and place the person in the corner section. Human-centeredness is not just a philosophy, but the basis of the business processes of corporations.
Experts of the University of Evolution also point out that in order to create products, first of all, for a person, and not for a client, it is necessary to pay attention to internal processes. Often teams do not have a reference point, an evolutionary goal, on the basis of which development strategies can be built.
For example, Patagonia’s big goal is “make the best product, do no unnecessary harm, and use business to solve environmental problems.”
Another example of the evolutionary goal of “Oil Energy”: “all wells in the world are built and operated carefully, using high-quality and safe materials.”
Russian companies have done their best for a client of a bank or store, but not yet for a person. To find new business opportunities, you need to find out from the buyer what he does in his everyday life when he is not a buyer. In this regard, consulting companies are launching transformations for companies and their teams that want to embark on the path of human-centric business.
“Companies that want to rethink their capabilities and grow X times often turn to transformations: product leadership, growth, OKR, human-centric and ecosystem. Why? Transformation is a competitive lever in business. Whoever chooses the right direction faster will be the first to gain an indisputable advantage,” he writes Yuri Drogan CEO of Evolution University.